Action Communications Group

Action Communications Group, a full-service marketing agency specialising in the fitness and wellness sector, transitioned to employee ownership through the sale of the business to an Employee Ownership Trust (EOT).

Established in 2010 by Cheryl Thompson and Dawn Tuckwell, the business evolved from a communications and PR agency into the largest UK agency dedicated solely to health, wellness, nutrition, sport and fitness brands. Its team of specialists is recognised for the breadth and quality of its communications and content services.

Employee ownership helps Action Communications Group preserve its culture, retain key expertise and support sustainable long-term growth.

EOTTrustees.co.uk supports the trustees of Action Communications Group by helping them to pair strong governance with practical decision-making processes, succession planning and straightforward communication that keeps employee beneficiaries engaged.

“Selling your business must be up there with one of life’s most stressful experiences, but being surrounded by an incredible team of experts kept us on track and smiling every step of the way.”

Cheryl Thompson, Action Communications Group Ltd