Aardvark Safaris

EOTTrustees.co.uk works alongside the trustees of Aardvark Safaris Limited, helping ensure strong governance, clear decision-making and effective communication with employee beneficiaries.

Founded in 1999, Aardvark Safaris is a leading luxury travel specialist, curating bespoke safari experiences across Africa and the Indian Ocean. As the business transitioned to employee ownership, trustee support helps ensure robust governance sits alongside the exceptional, personal service the team is known for, reflected in the fact that 80% of business comes from repeat clients and referrals.

For founder Alice Gully, an EOT offered a positive, values-aligned route that protects the culture she built, recognises the team’s contribution and supports a sustainable future for the business.

Alongside the trust’s governance and compliance responsibilities, EOTTrustees.co.uk support helps trustees make well-informed decisions with the right records in place and maintain open, regular communication with employee beneficiaries. They also support business plans and leadership development.

“I considered various options for the future of Aardvark Safaris and, as the sole shareholder, I felt very invested in the team and the ethics behind what makes us tick. An EOT is like a beam of positivity, enabling the company to move forwards in a proactive, constructive way that looks after everyone who made the company what it is today.”

Alice Gully, Founder, Aardvark Safaris